When Glass Becomes Smart and Transforms the Way We Live
- joelkohli8
- Mar 5
- 4 min read
Updated: Apr 2
Our modern cities shine brightly under the reflections of their glass towers. Transparency, elegance, modernity… glass has become the ultimate symbol of progress. Yet behind this crystalline façade lies a deep energy paradox. In winter, it lets heat escape like a thermal sieve. In summer, it turns our spaces into overheated greenhouses. We live in sync with light, but at what cost?
This is where Vitro'Reflect® steps in—not just as an innovation, but as a silent revolution. A discreet technology that changes everything without you even noticing. Because the best ingenuity is the one that blends seamlessly into everyday life.
Seeing Without Suffering: Mastering Light
The human eye is a marvel of adaptation. It adjusts to light, perceives contrasts, and captures colors. But what we see is only a tiny fraction of the light spectrum. Vitro'Reflect® plays with this fundamental truth: it allows visible light to pass through while filtering what we don’t directly perceive but which significantly impacts our daily lives.
99% of UV rays are blocked. No more fading furniture, sun-bleached fabrics, or skin damage even behind a window. 85% of infrared rays (IR) are reflected, preventing heat from flooding our interiors in summer and escaping in winter. And yet, more than 75% of the visible light transmission (VLT) is preserved. You still see the world as it is—but without the harmful effects.
Optimization Without Destruction
When it comes to energy renovation, two solutions stand in opposition. The first, brutal, involves replacing everything: windows, structures, materials. Long, expensive construction projects, often unsuitable for historic or architectural buildings. The second, subtle, focuses on optimizing what already exists. Vitro'Reflect® embodies this intelligence.
Applying this coating to existing glass gives materials a second life without altering their aesthetics. A historic building, a modern loft’s bay window, or a skyscraper façade can all benefit from this transformation without compromise. Fewer renovations, less waste, but maximum impact on energy consumption.
Controlled Energy, Lower Bills
The global energy equation follows a simple principle: produce more to compensate for what we waste. But what if we did the opposite? Instead of adding heating in winter and air conditioning in summer, why not prevent energy loss and excess from the start?
The numbers speak for themselves: a standard double-glazed window still lets 50% of infrared rays through, and a triple-glazed one around 30%. Vitro'Reflect® reduces this transmission to nearly zero. The result? Less overheating in summer, less heat loss in winter, and a significant reduction in energy bills.
A Gentle and Sustainable Revolution
Innovation only has value if it lasts. Vitro'Reflect® is designed to last at least 15 years, whereas traditional solar films barely last 7 to 8 years before deteriorating. Scratch-resistant (9H hardness), weatherproof, and UV-resistant, it withstands time and use without compromise.
Unlike conventional solutions, it does not put stress on the glass, eliminating the risk of thermal breakage seen with some low-quality films. Its maintenance? As simple as cleaning a standard window. Its application? Completed by an agreed professional applicator in just a few hours, without major disruption.
An Obvious Choice for the Future
In the relentless pursuit of energy efficiency, some solutions demand aesthetic or practical sacrifices. Vitro'Reflect® requires none. It blends into the existing architecture, respects the building’s design, and enhances efficiency without compromise.
The perfect glass does not exist. But a solution that optimizes it without replacing it does. For years, we believed that progress meant adding more—more materials, more technology. But what if true progress meant doing less, but doing it better?
The future of construction lies in smart materials. Vitro'Reflect® is a shining example of this evolution.
Frequently Asked Questions About Vitro'Reflect®
How Does Vitro'Reflect® Work?
Vitro'Reflect® is a high-performance coating applied directly to glass surfaces. It consists of a resin enriched with metallic oxides, which selectively filter the light spectrum. Some oxides block UV rays, protecting interior materials and furniture from premature aging, while others reduce infrared transmission, minimizing excessive heat. This unique process enhances thermal comfort while allowing a high level of visible light transmission, ensuring clarity without compromising brightness.
What Are Its Advantages Over Other Solutions?
Unlike traditional solar films, Vitro'Reflect® preserves the aesthetics of glass while offering long-lasting protection—with a lifespan of at least 15 years, compared to 7 to 8 years for films. It is also more resistant to weather conditions and scratches (9H hardness). Its easy application makes it compatible with various types of glazing: single, double, triple, and even low-emissivity glass. Additionally, unlike some low-quality films, Vitro'Reflect® does not create stress on the glass, eliminating the risk of thermal breakage.
How Can the Effectiveness of Vitro'Reflect® Be Verified?
The performance of Vitro'Reflect® can be measured in several ways:
Monitoring indoor temperatures near glass surfaces before and after application.
Analyzing energy consumption records to observe a reduction in heating and cooling usage.
Using reflectance measurement devices to assess increased protection against infrared and UV radiation.
With all these advantages, Vitro'Reflect® stands out as an essential solution for combining energy efficiency, comfort, and durability.
By Joël Kohli, Chief Operating & Sales Strategy
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